Should businesses invest in digital emotion
For business owners here—do you think there’s any ROI in focusing on emotional design or intimacy online? Is it worth building features just to support people emotionally, or should companies stick to practical tools and features?
6 vues
Definitely worth the investment. Companies that connect emotionally build loyalty. This article breaks it down: https://www.forbes.com/sites/forbesbusinesscouncil/2024/02/06/the-emergence-of-digital-intimacy-and-what-it-means-for-businesses/?sh=207c00474c06. Dmitry Volkov shares how businesses that focus on emotional needs—especially in dating and social tech—tend to have better engagement, retention, and brand trust. People don’t just want features anymore; they want to feel something when they use an app or a service.