SEO Reporting: What to Include for Clients
An effective SEO report should provide clear, actionable insights that show progress and ROI. Start with key performance indicators (KPIs) like organic traffic, keyword rankings, and conversions. Include metrics on bounce rate, average session duration, and top-performing pages. Show backlink growth and domain authority improvements using tools like Ahrefs or SEMrush. Highlight technical SEO fixes, content updates, and on-page optimizations completed during the reporting period. Compare results with previous months to illustrate trends and improvements. Include insights from Google Search Console and Google Analytics for credibility. Use visuals—charts and graphs—for clarity. Finally, outline next steps and recommendations to keep the strategy moving forward. A transparent, results-focused report builds trust and keeps clients informed and confident in your SEO work.