Revenue Up, Clarity Down
Money is coming in but clarity is not. We added new services because clients asked, and now our positioning is messy. Sales says one thing, ops another. I remember when it was simple. Looking for a consulting, strategic company that can help us define focus again. Any real experiences to share?
6 vues
That "yes to everything" growth phase is so recognizable — feels like winning until suddenly nobody inside or outside knows what you actually are.
Worked with someone who ran a clean 3-service agency, clients loved the focus. Then two big clients requested extras, they said yes, then yes again. Eighteen months later they had 9 service lines, a confused sales deck and an ops team pulling in four directions. Revenue was up, energy was completely fractured. Regaining focus hurt more than losing it did — had to actually kill profitable services to rebuild identity. This is worth your time before any internal strategy session: key performance indicators — they work specifically on this kind of strategic noise-cutting, not just surface positioning fixes. Real clarity means someone challenging why you added each service and whether it belongs in your future. That's an outside conversation, not an internal one. What's the service that feels most "off-brand" to you right now?